Paper edit

Here is my paper edit in which I have shown when shots have cut.

Rushes Log

Conventions and Techniques Documentary

Storyboards

Here are my final story boards which I will use to help me film.

Research Collated

Results

Analysis of Feedback

From reviewing the feedback given from the audience, it seems that people do not want change, even people who did not do media, understood the ways in which a certain song from a particular genre should look, for example, when asking about pop songs, they said that they would expect it to be a very fast paced music video due to the speed of the lyrics. The people that also took the questionnaire said that they would expect a pop video to be in in a studio or at a party with the person in a lot of name brand clothing. The audience research also showed that the pop song needed to have an upbeat story, or at least a resolution towards the end, they noted it could be humorous and should be high key lighting. Some people also stated that they would expect multiple people in the narrative and that even in the main performance, that they would rather a group than a single person.

So by looking at the information gathered, it is clear that the audience knows what it wants from a music video, and that in order to produce a good product, we need to follow the conventions of the chosen genre, so that the audience can relate to it and understand it more clearly.

Music Video Styles

Risk Assessment

When doing the risk assessment, I had to plan out every possible situation that could go wrong, this was to insure that everyone would be safe including myself when film, I wrote out a list of precautions, and had in place a plan for each incident if it were to go wrong, so that it would be addressed quickly, this was helpful to do, as it meant we would be ready for anything and ensure everyone would be safe whilst filming.

Casting Decisions

For the music video, when it came to casting, I decided not to use anyone but myself, this is because I felt it would take longer if I was to use other people, as they would need to be free whenever I was free to film, I also felt if would be risky to rely on someone as I didn't feel that they would get across to the ideas the ideas I had as ell as me, and then I also didn't want to risk using another person, because if something was to happen to them halfway through, I would need to replace them and re-film everything. By only using myself in the piece, I could get everything done when I wanted.

Location visit details

 For this music video, I used 3 locations, the first one was the school, here I recorded all of my performance, the reason I choose to film in the school is because I would have easy access to the green screen, then for the narrative, I chose to use a park and bridge, the reasons for this is because I wanted my artist to look as if he was lost, and was required to do some soul searching as he had recently lost someone, this is reflected in the lyrics. I choose locations relatively close to the school, this is because I did not want to travel far as it would be a waste of time, these locations were nearby so I could quickly walk there, record what was needed, and then return back to the school to edit.

Props and Costume

By planning out what props and costumes would be needed, I was able to get them to fit the genre, because I was doing a song in the pop/soul genre, I needed a costume that would reflect this well, to decide on what would be needed, I looked at the artist John Newman, he often appears in music videos with a opened blazer along with black trousers, I used this look for my music video as I knew if I was to follow convention, I would help establish myself and also would fit the genre. By wearing these clothes also I was able to become identified by the audience for what I represented. I also wanted to look as if this was a live performance recording, to do this I included a mic in the performance as a prop, this added to the creativity and fitted in well.

Shooting

The shooting schedule was very useful to have, by creating a shooting schedule, I was able to plan out when I would be going off film, this helped me set a deadline for when I would be finished filming, and also allowed me to keep on track with everything.I was also able to decide on the days I would be editing the music video. This stopped me from falling behind and kept me on track with the deadline. The shooting schedule also allowed me to decide on what I was going to shoot on each of these days, this meant that I could go out and know exactly what needed to be done, this saved a lot of time and meant I could easily get more done.
 

Storyboard

 

The Storyboard was useful as it allowed me to plan out all of the shots so I knew what I would be filming on each session, by creating a storyboard, I had a plan which meant I did not have to waste time when I went out to film, instead I could quickly film what was needed so that I would have more time to edit. The storyboards allowed me to decide what costumes and props I would have in each shot along with the location, on top of this, I was able to decide what shot type I was going to use. By knowing what shot type I would use, I could quickly set up the camera and get it into position. The creation of the storyboards allowed me to visually create the narrative and how the shots would cut into one another.

 

Proposal

The proposal was useful as it told me what was required, and how I should go about in creating it, the proposal was also very useful as it told me the actual task I would be undertaking. In this case it was to create a music video which followed convention. It could be of any genre, and it required us to us to use a variety of locations along with costumes to reflect the genre.