Decision Making Process

When making decisions for my final ident idea, I had to consider how I would achieve it, I couldn't pick an ident that wouldn't present the way I wanted, it had to be humerus to the audience, and something that would bring shock and awe, because of this, I have decided to go with the idea of using play dough, like Comedy Central idents, this too is meant to be anti establishment, to show this, I am using the idea of two characters, that turn up to a posh dinner party and cause chaos at the event. I will also have techno music in the background which will give and extra buzz to the audience. The ident is intended to be humorous for the audience so the characters I use will have to be able to capture the audiences imagination, this is why I have chosen to use play dough, as it is meant to bring back the nostalgic feeling from when they was a child, and then be able to enjoy the product I have created in a humorous manner.