Importance of Design Elements

When creating an ident, it is important that all of the design elements are correct, in order to appeal to your targeted audience.
This can be seen with the ident Comedy Central uses, it has a very strong visual interpretation, in the ident, we see the Comedy Central logo smash into Big Ben, an iconic landmark in England, the aim of this ident is too show that it is anti establishment, this meaning that it will offer the audience shows that would be frowned upon by the upper classes as society as they come from posh backgrounds and go to places like Eton. It is important to have a strong visual design as the ident has to set the theme early on, the ident tells the audience what they channel is about and what it has to offer, from seeing this, the audience know they can expect shows that are not sophisticated, but funny and relaxing to watch.

However this ident offers the audience something much different, unlike the previous ident we saw, which was big in scale for what was happening, this one has a more relaxing tone to it, from seeing it, we know we are watching a nature channel and could possibly go as far and say this is a particular ident for a show in Antarctica. The ident uses a low key lighting with a blue hue, this gives off a cold but peaceful vibe as we see snow about and a man in snow gear.

This shows the importance of design elements, you have to set the mood early on for the audience, so that they know what they will expect, and can decide whether to keep watching or turn over.